Microsoft has found a way to make all those IMs we send everyday a little more profitable - at least for non-for-profit groups like the American Red Cross, UNICEFF and the Susan G. Komen Foundation for the Cure.
Through their newest version of Windows Live Messenger 8.1, users can specify a text code in their display name (like Christian Mom *komen) and Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. There's no cap to the amount to be donated to each group. And it's all based on something most of us do everyday - IM messages!
Check out an article specifically about the Red Cross initiative or the actual i'm site for more details on what you can do to make a difference - just by doing what you already do everyday!
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