MEET YOUR TRIGGERS
Your primary fascination is LUST. (Nicely done, you.) Even without realizing it, you’re already instinctively applying this trigger when trying to persuade others. Your secondary trigger is POWER, and your dormant trigger (the one you’re least likely to apply in your personality and behavior) is TRUST.
PRIMARY TRIGGER: LUST
So lust is your primary trigger. [um, DUH] That means you draw people closer with a warm and open style of interaction. You’re expressive with ideas, communicate well in person, and probably have a strong creative streak. Even when you mask your emotions, you feel passionately about your opinions.
You’re intuitive with information, often making decisions based on gut instinct rather than cold intellect. While other personality types prefer facts, you’re more attuned to the nuances of attitude, design, and a certain indefinable je ne sais quoi.
Lust is a powerful form of influence because it creates irresistible messages that overcome rational resistance. When you dial up your primary trigger, you have the ability to create messages that are extremely difficult to ignore.
You’re remarkably talented in creating messages that lead to a powerful intellectual, physical, and emotional response. For instance, you like to share experiences with others, and in conversation, you draw people closer with body language and eye contact.
By applying these natural strengths to your work, you can build warmer relationships and more trusting dialogue. And by applying to your ideas, you can create messages make people say, “I want that now!
SECONDARY TRIGGER: POWER
While you’re not a power-monger, you are power-comfortable: an authority who likes to be in control.
Blindly following someone else’s orders? No, thanks. You prefer to actively lead situations, rather than sitting back and passively watching from the back row. You’ll follow other people’s rules, if needed, but you prefer to define a new set of rules on your own terms. You exude influence, compelling others to pay attention. Your strong opinions and bold action often spark reactions from others.
Your messages command influence, and your opinion carries weight. When you excel in positions of leadership, others look to you for cues of how to behave. At times, perhaps, you might come across as intimidating or even overbearing. When you expect others to obey your message, you define deadlines and demands of the alarm trigger to make them comply. By steering your use of power productively toward your goals, you’ll become more motivating and inspirational.
You’re a natural leader, and probably comfortable with authority. Next step? Hone your power trigger for greater respect, bigger audiences, and more loyal advocates.
DORMANT TRIGGER: TRUST
One thing’s for sure: You’re definitely not boring.
People who score low on trust tend to be thrilling, passionate, and intuitive. They live in the moment, and rarely plan very far in advance. [I really DO plan EVERYTHING as far in advance as humanly possible. Living in the moment doesn't really appeal to me much since my kids were born - it's just too hard with three kids!] As a result, they can be unpredictable, impulsive, and volatile.
Of the 7 triggers, trust is the most difficult to earn, the easiest to lose, and the most valuable to hold.
Perhaps you don’t need to sway opinion through consistency. Many people and brands, especially those unconventional few who delight in immediate gratification and avant-garde style, don’t rely on trust. However, this trigger comes with many rewards, so take a look at ways to increase trust in your message, without losing the excitement and edge of your other triggers.
OTHER TRIGGERS NOT IN MY LIST:
- Prestige
- Mystique
- Alarm
- Vice
TAKE THE TEST TODAY AND SEE WHAT YOUR TRIGGERS ARE. I WOULD LOVE TO HEAR ABOUT YOUR SCORES!
